The national ICT solutions provider Sri Lanka Telecom PLC proudly announce that the company was awarded the Quality Choice Prize 2019 under the Gold Category by the European Society for Quality Research (ESQR), recognizing the highest quality standards to which the company adheres in the course of its business operations. The award was presented to the company at the ESQR’s Quality Choice Prize 2019 Convention held in Berlin (Germany) recently. The prize is globally recognized for highlighting exceptional management and service standards and selected organizations, public administrations and companies based in Europe, Asia, USA, Africa and Australia took part in the event. The participants also included Renowned business leaders from different countries, academic experts, quality professionals, civil servants and diplomats. Ms. Vidya Dias, Deputy General Manager-Quality Management of SLT accepted the award on behalf of the company. The award is based on the principle of recognizing quality-oriented practices and spreading the values of quality culture by engaging business leaders to play an agile role in the global sphere with the view of maximizing quality backed by innovations. Further, this Quality Award is presented to selected companies and organizations after careful inspection of the strategies and business practices adopted by different companies while also giving recognition to the exceptional employees and employee motivation practices of respective entities. The selection process of the Award is comprehensively based on market study, public information and publications as well as consumer opinion research methodologies while paying special attention to quality endorsement policies of the relevant companies and organizations. Sixty-five companies were selected to participate in this year's Quality Choice Prize Convention. Among the many local and international awards and recognitions received by the SLT, this Quality Choice Prize deserves special attention given the long-term dedication paid by the company to maintain the highest quality standards in all its operations, as specified in the SLT Quality Policy. The company has always been committed to providing state-of-the-art ICT solutions to the nation while ensuring the quality dimension of its innovative products and services. The company firmly believes that the key to achieve the most important national ICT goals set by the company such as the recently launched National Digital Roadmap is providing the citizens of the country with innovative products with superior quality. In order to make this objective successful, SLT has taken due steps to apply the concepts of quality to all its operations including the corporate management and business processes. The company is in the process of further streamlining its processes, systems and business operations to provide the next level of ICT experience to the nation.