Stakeholders are individuals and organisations that may be expected to be significantly affected by our activities, products, and services; and whose actions may be expected to affect our ability to successfully implement our strategies and achieve our objectives.
SLT’s key stakeholders include our shareholders, customers, business partners, employees, Government authorities, industry regulators, media and advocacy groups, and the communities and environment in which we operate. We seek to engage with our stakeholders through various means to better understand how we impact each other so we may accordingly adjust our strategies, products, and services to achieve optimal outcomes for all stakeholders.
The execution of our operations, at SLT Group, touches on the lives of all Sri Lankans in one way or another. Different stakeholder groups have different interests, which sometimes conflict with one another. Stakeholder identification process and prioritisation is therefore essential to meet both short-term needs and long-term expectations.
A systematic approach to stakeholder mapping thus forms the basis of all our interactions. The mapping process was preceded by an analysis of the operating environment, strategies best suited to address opportunities and threats, which in turn shape our engagement processes.
Through the various engagement platforms that we have established, we seek to understand our stakeholders’ views, communicate effectively with them, and respond to their concerns.
Material issues pertaining to the stakeholder |
Engagement | Frequency of engagement |
Key initiatives for the year |
Investors | |||
Dividend, share price, innovation and industry growth |
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AGM and rating reviews to rating agencies |
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Customers | |||
Improve customer relationship and retention |
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Annual Brand Health Track Study Regional Account Management Customer gatherings |
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Improve SME customer relationship and retention |
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SME forums Field sales campaigns |
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Improve enterprise customer relationship and retention |
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Enterprise forums |
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Business partners | |||
Better return, innovation and industry growth |
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Dealers looking for strengthening brand presence and improving sales |
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Dealer convention |
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Suppliers looking for better return, innovation and industry growth |
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Publications Awareness on new business strategy and culture |
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Employees | |||
Employee welfare, satisfaction, retention, training and development |
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Government and regulatory authorities | |||
Investment and infrastructure development, better return, innovation and industry growth, compliances and digital services or smart Sri Lanka services |
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Monthly meetings with the regulator forums |
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Community (society and the environment at large) | |||
Community investment and infrastructure development |
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SLT is a member of several associations and members of staff actively participate in their respective activities. Key memberships are listed below:
Our business model focuses on aspects that are important, from the perspective of our telecom business (SLT Group) as well as that of the stakeholder. What is “important” is a judgement based on relevance and significance, the latter being determined by the probability of occurrence and the magnitude of the impact.
The identification of these aspects are facilitated as a result of our effective engagement with our stakeholders. As such, these aspects can be represented in a tabulated form as shown below; and can consequently be identified as being of “medium”, “high”, or “very high” importance to the business and its stakeholders.
No. | Topic | Importance to SLT | Importance to stakeholder |
1. | Economic performance | Very high | Very high |
2. | Indirect economic impacts | Very high | Very high |
3. | Procurement practices | High | High |
4. | Anti-corruption | High | High |
5. | Anti-competitive behaviour | High | High |
6. | Energy | Medium | High |
7. | Biodiversity | Medium | High |
8. | Emissions | High | High |
9. | Effluents and waste | High | High |
10. | Environmental compliance | High | High |
11. | Employment | Very high | Very high |
12. | Occupational health and safety | High | High |
13. | Training and education | Very high | Very high |
14. | Diversity and equal opportunity | Very high | Very high |
15. | Freedom of association and collective bargaining | High | High |
16. | Local communities | High | Medium |
17. | Marketing and labelling | High | Medium |
18. | Customer privacy | Very high | Very high |
19. | Socioeconomic compliance | High | High |