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Corporate entities must build healthy relationships with
the communities in which they function. A healthy and content
community can only boost the corporate image and contribute
directly to a company’s bottom line.
A company’s relationship with the community depends
on the products it markets and on whether the community perceives
that it is getting value for money. It is also dependent on
what the Company puts back into the community on which its
profits are built.
At SLT we understand the need to develop strong and healthy
links with the broader society. In that respect we initiated
a number of programmes to nourish and build strong urban and
rural societies.
The ‘Books for Asia’ Programme:
Spreading Knowledge and Stimulating Curiosity
SLT and the Asia Foundation are working together to enhance
child, adult and professional education through the provision
of educational material on a variety of topics.
Our Books for Asia Programme in collaboration with the Asia
Foundation has been based on our philosophy of stimulating
curiosity, fostering knowledge and improving literacy levels.
In 2003 we partnered the Asia Foundation to support their
‘Books for Asia’ Programme. SLT entered into an
agreement with the Asia Foundation to support the distribution
of 100,000 books which will help meet the needs of schools,
universities, libraries and local English resource centres.
We hope that the books would carry ‘more weight’
especially with the re-introduction of English as a medium
of instruction. SLT hope that this partnership will act as
a catalyst for other companies to make similar contributions.
Enhancing English Skills
A particular aspect of community care on which we have focused
over the past few years has been on developing English Language
skills of young people. We are conscious that a command of
English can help them in the future.
Last year SLT supported D. S. Senanayake College with their
Impromptu English Debating Competition. The Impromptu Competition
and SLT Prepared Debating Competition are part of a series
of debating competitions conducted by the school. 32 teams
from 21 schools took part in the competitions.
Creating Awareness of the Internet
For last 2 years SLT has been associated with the ‘Web
Spinners Unite' series of seminars. The seminars conducted
islandwide focus on the many uses of the Internet and its
benefits. The objective is to increase the levels of computer
and IT literacy among school children. The Sri Lankan Division
of the Chartered Institute of Management Accountants (CIMA)
has been SLT’s partner in this respect.
The topics discussed ranged from basics to various other aspects
of the Net such as eCommerce, eLearning, career guidance on
the Internet, and web design for eCommerce.
SLT was also associated in assisting three schools - Devi
Balika, Sirimavo Bandaranaike and Anula Viyalaya - to establish
their own websites. Through these Internet awareness programmes
SLT plans to encourage school children to use the Internet
for knowledge acquisition purposes.
Developing Careers: Providing New
Opportunities
SLT continued its career development programme in collaboration
with four professional bodies to guide young adults, school
leavers and higher grade school students on their future career
paths.
In a bid to build career awareness among the young population
of Jaffna, SLT supported a seminar on the Chartered Institute
of Management Accountants (CIMA) professional qualification.
This was the ninth of a series of programmes aimed at creating
an awareness of different careers among students. The objective
was to expose young people to the potential that accountancy,
marketing, personal management and administration hold as
careers. More than 500 students from six schools in the Jaffna
district participated.
In collaboration with Chartered Institute of Management Accountants
(CIMA), Chartered Institute of Marketing (CIM), Institute
of Personnel Management (IPM) & Institute of Chartered
Secretaries & Administrators (ICSA) SLT organised a career
development seminar “To be number one” at the
BMICH. This programme was aimed to create an awareness among
professional education and career development. SLT will extend
this programme islandwide to enable students from all parts
of the country who complete their school education to choose
a profession.
SLT fully supported the Annual Conference of the e-Club of
the University of Moratuwa. The e-Club is the Public Relations
arm of the Electronics Department of theUniversity. SLT understands
the necessity of bridging the gap between the industry and
the academic arena. The e-Club’s effort is to showcase
their capabilities to their future employers and obtain the
feedback from them in order to improve and restructure their
academic activities. In this light we give our helping hand
to young and future engineering professionals.
In 2003 SLT supported mini Comfest competitions around the
country and a National Commerce Festival organised by The
Association of Chartered Certified Accountants (ACCA). These
events include “Wiz Kid 2003” - a do you know
contest, “Student Bulletin 2003” - a competition
involving team from each school compiling a Commerce magazine
on an impromptu basis, “Ad Act” - where a group
of students from each school act out an advertisement. The
winners would be those who get the message across best and
“Business Talk” - a threeminute speech contest
on topics of current interest.
Individuals were awarded prizes while the best school and
runner-up were chosen on the basis of aggregate points. There
were 15 leading schools participating in this competition
from Kandy, Galle, Negombo & Colombo.
Pushing the Frontiers of Excellence:
Empowering the Country’s Professionals
SLT’s 'Empowering Professionalism' initiative is designed
to enable Sri Lankan professionals achieve excellence in their
chosen fields. To facilitate this SLT has been supporting
a number of activities of Sri Lanka’s major professional
bodies.
Over 200 professionals from the South Asian region attended
the inaugural Networking South Asia (NetSA) meeting held last
year. It was organised by South Asia Network Operators Group
(SANOG) and Asia Pacific Advanced Network (APAN).
NetSA is a forum that brings together Internet Service Providers
(ISPs), Internet related technology providers and corporate
networks to share information and exchange ideas. SLT sponsored
the opening session and also served as the official Internet
supplier for the session. Lasting six days, the programme
included workshops, tutorials and SANOG and APAN meetings.
ACCA with over 300,000 members and students located in 160
countries marked its 100th year with special sessions to highlight
the important role Risk Management and Corporate Governance
plays in the success of an organisation. The seminar was mainly
for corporate and senior executives involved in the two areas.
The annual sessions of the Institute of Personnel Management
(IPM) was supported by SLT last year. IPM is the largest professional
organisation on human resources in this country. Over 600
professionals from a broad range of corporate entities attended
the annual event.
SLT also sponsored the fourth annual sessions of the Chartered
Institute of Marketing (CIM) and was the strategic partner
to the Association of Accounting Technicians (AAT) for its
annual sessions held in August last year. SLT extended its
strategic partnership to Institution of Engineers - Sri Lanka’s
(IESL) 97th International Annual Sessions.
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