Nature, Art & Culture
Answering the Earth's Call
The preservation of our natural
resources for the next generation has become a top priority
not just for those in the environmental movement but
for the corporate sector and for the larger public.
Natural resources are to be exploited for the benefit
of humankind but they should be exploited in a manner
that is sustainable and allows for renewal where this
is possible. Preserving our physical environment is
an important aspect any modern company's strategic plan.
SLT has focused on developing a spirit of environmental
consciousness among the country's youth. We will be
able to preserve our natural riches for the next generation
only if the values of nature conservation and protecting
our bio diversity can be internalised among the younger
generation. SLT has been supporting a number of initiatives
in this area with this objective in view.
Last year SLT supported three exhibitions organised
by the Young Zoologists' Association (YZA) of Sri Lanka.
These were the 12th Annual Photographic Exhibition held
at the Alliance Francaise, the 9th Annual Art Exhibition
held at the British Council and the Mihimadala Exhibition
held at the National Zoo last year.
YZA is a non-government, non-profitable, voluntary youth
organisation whose mission is to create a love and concern
for nature among young people.
SLT continued with Nature for its popular calendar.
Our 2004 calendar chose as its theme 'Earth is calling'.
The objective of this calendar project was to take an
object that has a daily use and to convert this into
a message of environmental preservation. The calendar's
visuals and captions project an image of a love for
nature and her riches. Last year SLT highlighted Sri
Lanka's endemic birds in its calendar, again with the
objective of fostering a love for our fauna and flora.
SLT homepage hosts e-greeting cards, calendar wallpapers
and screensavers developed based on visuals of the calendar.
These initiatives are only a very early part of a broader
plan to focus on environmental consciousness. We hope
that through efforts of this kind society will forge
a healthy and productive relationship with the physical
environment: a relationship that will focus on preservation
and conservation and on sustainable exploitation. It
is a relationship that should focus on 'giving back'
as much as 'taking out'.